MP Methodology

Client: MP MACPUARSA

Agency: Vórtice

Development of video and printed manual, on the methodology of assembly for the company MP Lifts.

The client came to us looking for a media content that would enable systematic training its workers, in terms of methodology of elevator assembly.

As a solution we propose to carry out, in parallel, a film format guide and its counterpart as a printed book.

To make the message more appealing to the target audience, we used two operators conducting, in a proper and safe way, each of the multiple actions of the assembly.

The materialization of this narrative was based on 3D CGIs animation, generated from CAD files provided by the technical office of MP Lifts.

For the printed Quick Guide, we used images already generated for the short-film.