Folding Bed

Client: JOCCA

Agency: Vórtice

Infomercial around the JOCCA Folding Bed.

To realize it, we opted for a casual, but elegant, approach with a young cast that allows us to empathize with the audience.

The sales pitch provided by El Corte Inglés, are exposed by soft and extensive camera dolly crane movements on different scenarios.

In order to enhance some shoots, we used an integration of informative overlays, integrated by techniques of 3D camera tracking.