eNCUENTRA program
Cluster iDIA
The requirements
The iDIA Cluster launches every year the eNCUENTRA program. An innovative solution supported by the INAEM, which aims to help young people from Aragon to obtain employment in the field of Information Technologies (IT) and discover their true vocation.
To communicate the objectives of this program, we were asked to produce a video, intended for difusion by Social Media>, as well as regional and local television channels.
Our approach
The narrative was articulated through the voices of three young participants in the program, who informally and relaxedly share their experiences and reflections as they explore their path to employment in the field of Information Technologies (IT).
Thus, the promotional video immerses us in an intimate conversation between them, revealing the advantages and opportunities they have found through their participation in the program.
From the discovery of new job opportunities to the development of professional and personal skills, each of them highlights the following benefits: discovery of vocation, specialized training, quality employment; all within a framework of equal opportunities.
The recording took place in a unique space, the mechanical testing laboratory of the Instituto Tecnológico de Aragón (ITA), thus providing a strong personality to the environment.
We also opted for an intimate approach, in line with the search for verisimilitude typical of a conversation "between friends".
On a technical level, several video and audio sources were used.