New Citan

Ágreda Automóvil

The requirements

The Citan is a renowned light model that is part of the commercial vehicle line of the prestigious Mercedes-Benz brand.

A versatile and practical vehicle, designed to meet the needs of companies and professionals who require efficient and functional transport. All these keys had to be perfectly captured in a promotional video aimed at the different social media channels of our client, Ágreda Autoóvil.

Our approach

In this video, we wanted to show the main features of the new Citán, with a compact and agile design, which makes it ideal for maneuvering in urban environments and tight spaces.

In order to reflect its main sales arguments, we proceeded to the video recording, in 4K digital cinematography format.

Shots were filmed both in a campaign, as well as moving through the city, the latter being a very important aspect in any audiovisual treatment of a product whose main attribute, let's not forget, is the ability to move from one place to another.