blueSteam


Siemens (BSH Group)

The requirements

Product video for the SIEMENS brand, showing the benefits of the innovative blueSteam dryer, with a steam function.

Our approach

The marketing campaign developed for this product by the client, marked us from the beginning the aesthetics to be used.

The creation of the 3D model of the dryer was accomplished based on the CAD blueprints provided by the client, who also let us a prototype of the appliance, in order to obtain the most reliable information on manufacturing materials.

On the visual narrative part, it takes us through the main functionalities of this appliance, adopting the point of view of a flying camera, along dynamic movements intelligently linked.

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