The requirements

We were asked by Imaginarium to make a product video for their line of 3D printed toys. The deadline was certainly tight, so we had to get on with it immediately.

Videoframe showing a still life with different 3D printed models

Our approach

In order to meet the client's needs, and given that it was a video aimed at a child audience, we considered create it by means of 2D animation techniques.

In this respect, we carried out a series of illustrations in different poses of a girl and a boy, which were then animated showing the use of the computer application that allows to send to print the custom designs.

A very dynamic music just gave the finish touch in order to achieve a fresh look with a marked technological focus.

Animation frame made using 2D and 3D techniques
Animation frame made using 2D and 3D techniques.

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