The requirements

We were asked by Imaginarium to make a product video for their line of 3D printed toys. The deadline was certainly tight, so we had to get on with it immediately.

Our approach

In order to meet the client's needs, and given that it was a video aimed at a child audience, we considered create it by means of 2D animation techniques.

In this respect, we carried out a series of illustrations in different poses of a girl and a boy, which were then animated showing the use of the computer application that allows to send to print the custom designs.

A very dynamic music just gave the finish touch in order to achieve a fresh look with a marked technological focus.

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