Enganches Aragón

The requirements

Enganches Aragón leads the manufacture and marketing of vehicle tows in Spain, and is also present on a commercial level in more than 60 countries.

In order to meet their promotion needs, the heads of the client's Marketing Department asked us to carry out a series of corporate and product videos.

In accordance with the company's international rollout plans, these videos should be available in several languages.

Videoframe of the Enganches Aragón logo reveal 3D animation

Our approach

Regarding that the main and most attractive uses of the client's products are leisure and tourism, we consider articulating the narration around a young couple who practice mountain biking in the area of Mallos de Riglos (Huesca), of unquestionable scenic beauty.

Videoframe showing a couple of cyclists next to Los Mallos de Riglos

Along with road shots and the appearance of the outdoor extras, the generation of animated 3D CGIs was taken into account, revealing the under-body tow system by means of an X-ray alike display.

Videoframe with the integration of 3D content over real video footage

As it cannot be any other way, being a corporate video, several shots of the different areas within the manufacturing, logistics and administration facilities were also included.

Still showing a moment of the making of a corporate video

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