Enganches Aragón

Enganches Aragón

The requirements

Enganches Aragón leads the manufacture and marketing of vehicle tows in Spain, and is also present on a commercial level in more than 60 countries.

In order to meet their promotion needs, the heads of the client's Marketing Department asked us to carry out a series of corporate and product videos.

In accordance with the company's international rollout plans, these videos should be available in several languages.

Our approach

Regarding that the main and most attractive uses of the client's products are leisure and tourism, we consider articulating the narration around a young couple who practice mountain biking in the area of Mallos de Riglos (Huesca), of unquestionable scenic beauty.

Along with road shots and the appearance of the outdoor extras, the generation of animated 3D CGIs was taken into account, revealing the under-body tow system by means of an X-ray alike display.

As it cannot be any other way, being a corporate video, several shots of the different areas within the manufacturing, logistics and administration facilities were also included.

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