The requirements

Corporate video for LeciTrailer, Europe's leading manufacturer of trailers and semi-trailers for the road transport of goods

The client asked us to produce a striking video that would clearly transmit its international dimension, supporting the story both in its formidable production capacity and in its firm commitment to innovation and continuous improvement.

Our approach

For the realization of this project, we proposed to go a step further in what we had been doing for this client in previous occasions, incorporating a series of aerial shots of cinematographic quality.

In this sense, we used several types of their trailers materialized through animated 3D CGIs, and perfectly integrated on licensed video sequences.

Videoframe showing integration of titles and a 3D trailer truck on real video footage

As far as working with the 3D CGIs is concerned, after having confirmed the number of different trailers that were to appear in the video, we proceeded to import into our workflow the CAD models provided by the customer's Technical Office.

The number of pieces we found in a trailer is certainly huge. And to make things more interesting, we couldn't hide almost any of them since the script stated that in the beginning and end sequences of the video, the model of the trailer should appear to be built "a la terminator".

Videoframe showing an 3D CGs integrated on real footage

All this meant that we had to work with very heavy files, which had to be simplified enormously in order to then create the animation rigging, which we would use to obtain the movement of the trucks in the real video sequences.

After rendering the shots, we tackled an intensive postproduction, since the integration in real video, of which we didn't have any metadata or other information, is the most challenging. In this regard, any difference as subtle as the grain in the image, can mess up the composition, and in this video no one had to realize that the trailers were digital imaginery.

All this without neglecting the usual plans of the client's facilities, both in Zaragoza and Lyon, which were recorded at UHD resolution and a quality of digital cinematography.

A very dynamic edition of all these video contents, together with a carefully edited soundtrack, leads to a narration that moves in very different registers, thus achieving that emphasis on the vision of the company demanded by the client.

Videoframe showing LeciTrailer's trailer chassis galvanizing process
Videoframe showing 2D CGs on real video

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