PIKUP

Our approach

Given the specifications of the project, we developed a creativity focused on a young couple that had just moved and received the mattress in their new home.

To carry out the production, we made the corresponding casting of extras, going to our usual agencies. At the same time, we also started the work of locating the apartment that would appear in the video.

The video had to openly adopt a casual and fresh mood, so we proposed a very lively edition, giving also a leading role to color and contrasts.

The inclusion of animated graphics, along with the choice of an appropriate musical theme and a suitable female voice-over provided the final touch.