Content Marketing

Social networks and websites provide a great opportunity for the dissemination of small businesses, allowing them to share their experiences through photographs and videos.

To "place on the map" this sector, in VÓRTICE we create quality content with the established standards for a good Digital Marketing.

As an example of this type of action, we present the case of BIOKO BAR, whose managers wanted to expand their business with a new food delivery channel, offering a series of exotic sandwiches inspired by African cuisine.

From VÓRTICE we set the following objectives:

• To introduce BIOKO BAR to potential customers.
• To generate interest in their gastronomic offer.
• To enhance a new customer service channel.
• To showcase the products they create and how they are prepared.
• To convey their values and singularity.

To have attractive content to base our communication actions on, we carried out the redesign and harmonization of the graphic image.

We worked on it based on the rustic yet sophisticated look that BIOKO BAR already had, using vibrant colors and flat inks to represent a coastal image reminiscent of a stamp, like those used to mark cocoa bags, for example.

These designs were used in both social media and stationery, creating uniformity in the brand image.

The photo and video sessions were planned around both the plated food and the ingredients used and the preparation processes.

An intimate approach was chosen here regarding composition and lighting, using warm color tones and playing with the textures of wood or slate trays.

The approach for the 30-second videos was B-Roll style, where camera angles, movements, and editing with speed changes are very dynamic. All of this was accompanied by a strong African rhythm in the music section.